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Tuesday, October 24 • 11:00am - 11:50am
Extending gaming creative - Trailers and Narrative Marketing

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A memorable trailer can be a huge asset in helping promote a title. It is often the first contact with prospective players and needs to convey quickly and memorably the core creative themes of a game.
Luke will talk about his experience working with a range of developers and publishers in developing narrative extensions of their games for marketing purposes. He will focus on case studies involving small & medium development teams looking to produce effective trailers and narrative content that capture the heart and soul of their games. These case studies will look in depth at some of the creative, technical and business hurdles commonly faced and creative solutions on tight schedules and budgets.

Speakers
avatar for Luke Bicevskis

Luke Bicevskis

The Sequence Group
Luke is Creative Director / Partner at Sequence Australia, an animation company specialising in servicing the games industry and film. Luke is an accomplished artist with many award winning spots across advertising, games, documentary and film under his belt. He has applied his d... Read More →


Tuesday October 24, 2017 11:00am - 11:50am
Melbourne Convention and Exhibition Center