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Tuesday, October 24 • 2:00pm - 2:50pm
Rise of the Tech Influencer - Small steps you can take to extend your reach

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When I came to GCAP 2 years ago I had only a few followers on social media, now I have a few thousand. It's not a few million... but it's building. I'm not in sales or marketing, just like many of you, I have a day job that doesn't have much to do with games - but my influence is growing and I'm learning something about how to do that and what value that returns to me each day.
It must feel tremendous to reach the point where that game you have been working on for the past 2 years is nearly ready to launch. You've got a lot of support from the community, a bit of support from the major platforms but what is going to happen on launch day? You only have a few hundred followers on social media, the only people talking about your game are your mates and your mum (and she doesn't really get it).
I am the #1 Social Seller on LinkedIn within Microsoft Australia, and the #2 in the world. I have more influence and engagement across that platform than people in my organisation who are way more famous than me. I think I have a few tips and tricks to share with you that will help enable your engagement as well.
I'll give you some practical advice about how you can:
* Establish your professional brand
* Find the right people
* Engage with insight
* Build relationships

I'll talk about each of the major tools, what to use for what and why. Make sure you warm up your Twitter - because it's certainly the main way to stay in the loop at #GCAP2017.

When to Snap? When to Tweet? Why Facebook live? Why Instagram?

We’ll look at some of the most influential people in Games and pick out what they are doing and why, if nothing else – you might see someone you know.
I'll share with you the small steps I take each day, the things I do each week and the things I am learning about what I need to do next. It will be a very practical demonstration where I will walk you through exactly what I do, why and how. And how we, as a community, can leverage the influence we have and help each other to reach the world

avatar for Michelle Sandford

Michelle Sandford

Chief Evangelist & Storyteller, Microsoft / TechOutsiders
Tedx Speaker, Tech Girl Superhero and 1 of MCV's 30 Game Changers 2017. Vice Chair of the ACS in WA. Works at Microsoft. Founder of TechOutsiders. I care about Indie Games. I care about STEM. I care about diversity, inclusion and accessibility. I have a small lion called Leo.

Tuesday October 24, 2017 2:00pm - 2:50pm AEDT
Melbourne Convention and Exhibition Center