GCAP 2017

When people talk about marketing it's usually about promotion - how to get more visibility, how to talk to the press, how to set up a trade show booth. However, none of that is any use unless you first have something interesting to promote.

In the inherently noisy, crowded market for games, the ones that succeed are the ones that stand out. The games that are remarkable. 

Through this talk we will teach you the process that we use at Surprise Attack Games to figure out what is remarkable about a game, what does or could make it interesting enough to stand out and how to turn that into a one sentence pitch that will get attention.

Developed through years of working in both the AAA and indie spaces and tried and tested on over 100 games such as Hacknet, Armello and Orwell, our positioning exercises provide a simple, structured way of thinking about and discussing this critical aspect of game development and marketing. You'll walk away with practical knowledge that you can apply immediately.