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Tuesday, October 24 • 4:30pm - Wednesday, October 25 • 5:20pm
Positioning - how to discover and amplify what is remarkable about your game

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When people talk about marketing it's usually about promotion - how to get more visibility, how to talk to the press, how to set up a trade show booth. However, none of that is any use unless you first have something interesting to promote.

In the inherently noisy, crowded market for games, the ones that succeed are the ones that stand out. The games that are remarkable. 

Through this talk we will teach you the process that we use at Surprise Attack Games to figure out what is remarkable about a game, what does or could make it interesting enough to stand out and how to turn that into a one sentence pitch that will get attention.

Developed through years of working in both the AAA and indie spaces and tried and tested on over 100 games such as Hacknet, Armello and Orwell, our positioning exercises provide a simple, structured way of thinking about and discussing this critical aspect of game development and marketing. You'll walk away with practical knowledge that you can apply immediately. 

Speakers
avatar for Chris Wright

Chris Wright

Chris Wright is the Founder and Managing Director of indie label Surprise Attack Games, games marketing and PR agency, Double Jump Communications and a new exciting thing that is being announced during MIGW. | | After 10 years working in the AAA games industry including senior marketing roles at THQ, Chris found himself out of a job in 2011 when THQ closed Bluetongue and THQ Studio Aus. Rather than get another job in AAA, Chris decided to go indie and set out to build his own publisher from scratch. Honestly, how hard could it be, right? | | Six years on and Surprise Attack Games is a successful boutique indie label with an international reputation and a focus on unusual and weird games, particularly those that push the boundaries of narrative in... Read More →


Tuesday October 24, 2017 4:30pm - Wednesday October 25, 2017 5:20pm
Melbourne Convention and Exhibition Center

Attendees (114)