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Wednesday, October 25 • 11:00am - 11:50am
When Monetisation Breaks

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Free-to-play is a tricky business model, and a lot of things can go wrong. Even when you have a great game loop, unexpected problems can interrupt the playing experience and drive players away. A game might even be an enormous success with millions of downloads, but find that those downloads don't translate into IAPs. This lecture will go into some of the surprising ways in which games can sabotage their own success, and provide advice on how to avoid these pitfalls.

avatar for Christina Chen

Christina Chen

Second Sight
Christina Chen is an expert and entrepreneur in the field of data-driven player optimisation and monetisation design. Her previous experience involved working on the first version of Supercomputing Server at Microsoft, and adapting popular PopCap games into China. Her work has also... Read More →

Wednesday October 25, 2017 11:00am - 11:50am AEDT
Melbourne Convention and Exhibition Center