GCAP 2017

Free-to-play is a tricky business model, and a lot of things can go wrong. Even when you have a great game loop, unexpected problems can interrupt the playing experience and drive players away. A game might even be an enormous success with millions of downloads, but find that those downloads don't translate into IAPs. This lecture will go into some of the surprising ways in which games can sabotage their own success, and provide advice on how to avoid these pitfalls.