GCAP 2017 has ended
Back To Schedule
Wednesday, October 25 • 2:00pm - 2:50pm
(CANCELLED) UX, BI, and other acronyms: the virtuous cycle of understanding your players

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Feedback form is now closed.

Regardless if Premium or F2P, PC/Console or Mobile, and whatever genre of game, unsuccessful projects have one thing in common: they don’t meet player’s expectations. Using best practices for User Experience and User Interaction to design player experiences, and using business intelligence tools to validate outcomes, makers can understand how and why players use their games to learn what players want and give them more of it. Good UX/UI helps players understand how to play, when to come back, and why to spend, drastically improving retention, engagement, and monetization. In this panel we'll discuss how player personas and mental models inform better design methodologies, establishing how an heuristic approach to UX can improve quantitative research hypotheses, evaluate a data reporting pipeline that can minimize iterative headways for improvement, and design a rationale how the 'soft' and 'hard' components of player validation come together to give players more of what they want.


John Kimmel

John Kimmel is Managing Director and Founder of the Canadian-based RevIQ team, a startup working in turnkey business intelligence and product management for mobile F2P. With a background ranging from the development of distributed systems architectures for enterprise clients to film... Read More →

Wednesday October 25, 2017 2:00pm - 2:50pm AEDT
Melbourne Convention and Exhibition Center