GCAP 2017

CANCELLED


Regardless if Premium or F2P, PC/Console or Mobile, and whatever genre of game, unsuccessful projects have one thing in common: they don’t meet player’s expectations. Using best practices for User Experience and User Interaction to design player experiences, and using business intelligence tools to validate outcomes, makers can understand how and why players use their games to learn what players want and give them more of it. Good UX/UI helps players understand how to play, when to come back, and why to spend, drastically improving retention, engagement, and monetization. In this panel we'll discuss how player personas and mental models inform better design methodologies, establishing how an heuristic approach to UX can improve quantitative research hypotheses, evaluate a data reporting pipeline that can minimize iterative headways for improvement, and design a rationale how the 'soft' and 'hard' components of player validation come together to give players more of what they want.