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Tuesday, October 24 • 12:00pm - 12:50pm
The Awakening: Brands Love Mobile Games

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As mobile games have grown up, so too have many major brands’ interest in them (finally!). We’ll discuss how developers can leverage ad monetization, land promotional brand integrations, and even license known IPs to boost revenues. With the right knowledge, tools and global partners all of these are possible for developers anywhere around the world.

Featuring a Q&A mini-session with Ella Macintyre from Mighty Kingdom, this talk explores how developers of all sizes can leverage brand ad networks, brand integrations, and even well-known IPs to boost their revenue and company profile. As mobile games have grown up, so too have brands’ interest in them (finally!). With the right knowledge, tools and partners developers anywhere can feel the love from global brands.

avatar for Dan Laughlin

Dan Laughlin

Dan has spent his career developing partnerships between developers and platforms. He now manages HyprMX, a brand-focused monetization and mediation service for apps. Prior to HyprMX, Dan managed games-related partnerships at Flurry. Previously, he led the global business development... Read More →
avatar for Ella Macintyre

Ella Macintyre

Mighty Kingdom
Ella has 6 years experience in the entertainment industry, ranging from Film, Television and Games. She leads design, development and live operations of Free-to-Play games at Adelaide’s Mighty Kingdom, and is passionate about sharing her love and knowledge of mobile Free-to-Play... Read More →

Tuesday October 24, 2017 12:00pm - 12:50pm AEDT
Melbourne Convention and Exhibition Center