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Tuesday, October 24 • 2:00pm - 2:50pm
No Such Thing as Free Money: How to Win the Funding Game

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From crowdfunding to traditional publishing deals, venture capital to government investment, game developers have more options than ever before to find money to develop their dreams and support their businesses. However, each of these funding sources brings its own pitfalls, and game developers need to be aware of the pros and cons of every potential funding source. In this talk, leveraging her experiences on both sides of the deal, Jen will review the potential advantages and disadvantages of 7 common funding sources (publishing deals, venture capital, government investment/grants, private company/private equity funding, angel investment, work-for-hire bootstrapping, and crowdfunding), including how to understand the best option for your unique situation, risks you need to be aware of, and ways to succeed in the funding game.

avatar for Jen MacLean

Jen MacLean

From the start of her career as a playtester at Microprose Software, through senior roles at AOL, Comcast, 38 Studios, and StoryArc Media, Jen has managed game development, strategy, marketing, business development, and partnerships across multiple gaming platforms. Jen earned a BA... Read More →

Tuesday October 24, 2017 2:00pm - 2:50pm AEDT
Melbourne Convention and Exhibition Center