GCAP 2017

Europe offers one of the most attractive markets for game developers; but it is also fractured, and one of the hardest to reach. This session will explore useful tips and common pitfalls for those developers who wish to promote their games in European countries. The talk will highlight country specific traits that are essential for reaching the target audience, such as how the the media landscape works per country, what news they cover, what social media platforms are essential, what assets should be translated for which markets and which game types are popular in which country. The talk aims to highlight the most important cultural, legal and social similarities and differences to consider when promoting your game in Europe; all learned through years of working on pan-European projects.